Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutes With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
The Essentials of Language School Advertising
Date posted: October 2, 2019
Reading Time: 11 minutes With increasing online competition, Language School Advertising has become more difficult to master on search engines and social media. Given...
Diversify Your International Student Recruitment Strategies with Digital Marketing
Date posted: September 27, 2019
Reading Time: 12 minutes As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutes When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
New Opportunities and Challenges for International Student Recruitment in Mexico
Date posted: May 10, 2017
Reading Time: 11 minutes With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high...
Promoting ESL Education for International Students To Study Further
Date posted: May 3, 2017
Reading Time: 9 minutes While there are several good reasons to learn English, an increasing number of international students now see it as a...