A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis
Date posted: September 9, 2013
Reading Time: 5 minutes Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....
Facebook Contests For Colleges: Rules Change Yet Again – What Does It Mean for Your College?
Date posted: August 30, 2013
Reading Time: 3 minutes Facebook contests for colleges have been key in the social media marketing toolbox. Colleges have been using them to help...
PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 5 minutes As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...
The Effectiveness of Mobile Lead Generation in Higher Ed
Date posted: April 19, 2013
Reading Time: 5 minutes It turns out that mobile can be a great platform for generating student leads for higher ed student recruitment. In...
4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutes When we begin working with a college or university on their online marketing we usually start our process with a...
Strategies for Creating High Quality Content for Lead Generation in Higher Ed
Date posted: September 17, 2012
Reading Time: 4 minutes If you post to your college or university’s blog to engage prospective students then you know how difficult it can...
4 Ways to Define Lead “Quality” in Student Recruitment
Date posted: July 9, 2012
Reading Time: 3 minutes We hear, “I need more high quality leads”, from college and university marketers a lot. From Ivy League MBA schools...
Reading Time: < 1 minute Higher Education Marketing presented a webinar on May 17, 2012 discussing online lead generation for higher education. The webinar covered...
Reading Time: 3 minutes If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...