The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutes Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
5 Steps to Writing Irresistible PPC Ads for Student Recruitment
Date posted: December 9, 2015
Reading Time: 6 minutes Whether you’re looking to attract more students locally, or enhance your international recruitment, Pay-per-Click (PPC) advertising offers a highly efficient...
How to Avoid the Creep Factor in Student Recruitment
Date posted: November 9, 2015
Reading Time: 4 minutes Source We’ve all felt it at some point. That uncomfortable feeling that someone online knows things about you that you...
Testing Short vs Long-form Landing Pages for PPC Search and Display Ads in Student Recruitment
Date posted: August 4, 2015
Reading Time: 4 minutes There is considerable debate in the online marketing world these days about the merits of short vs long form PPC...
PPC for Student Lead Generation: Search vs. Display?
Date posted: June 17, 2015
Reading Time: 6 minutes Managing Pay-Per-Click advertising requires a lot of knowledge and expertise that is not necessarily native within the in-house skill sets...
PPC Landing Pages: Essential How-To’s for Education Marketers
Date posted: April 24, 2015
Reading Time: 8 minutes What is Pay-per-Click? You might know it as paid search, Google Adwords or Bing Ads. PPC is a very efficient...
4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns
Date posted: February 16, 2015
Reading Time: 4 minutes Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of...
3 Questions to Help You Decide if Mobile PPC is Right for Your Higher Ed Marketing Mix
Date posted: August 18, 2014
Reading Time: 4 minutes It is pretty common for higher ed institutions to use desktop-based PPC to market specific programs, events or even for...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutes Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutes In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...