The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutes Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...
Best Practices: Optimizing Landing Pages for PPC Campaigns
Date posted: March 13, 2015
Reading Time: 2 minutes Thursday, March the 26th, 2015 at 1:30 pm Eastern (EST) On Thursday March 26th, Higher Education Marketing will present a...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutes As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...