Showcasing Student Testimonials and Why it Matters in Social Media for Schools
Date posted: January 4, 2022
Reading Time: 6 minutes Student testimonials should be at the top of your school’s content creation list. Information about what kinds of students have...
8 Marketing Steps for Launching a New College Program
Date posted: January 19, 2021
Reading Time: 9 minutes At a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...
Tips for Promoting Blended Learning to Recruit the “Unreachable” Student
Date posted: June 8, 2016
Reading Time: 8 minutes “Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...
Marketing Automation: 3 Routes to Smarter Student Recruitment
Date posted: April 27, 2016
Reading Time: 7 minutes Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...
6 Ways Social Media can Boost Language School Recruitment
Date posted: February 17, 2016
Reading Time: 7 minutes Historically, international students have relied on referrals from agents and academic counsellors when selecting a language school. While these referrals...
9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student
Date posted: February 10, 2016
Reading Time: 3 minutes The typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...
The Rise and the Fall of the Stealth Applicant
Date posted: December 2, 2015
Reading Time: 5 minutes Traditionally students had to make themselves known during their college search process – in fact, it was the only way...
4 Marketing Tactics To Help Convert More Student Leads Into Registered Students
Date posted: August 19, 2015
Reading Time: 4 minutes The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...
HEM’s Blog is 5 years old, and boy, have things changed!
Date posted: July 6, 2015
Reading Time: 6 minutes The last 8 years has been a very exciting period of growth for our company, beginning as a one man...
An Intro to Mobile Geo-fencing for Higher Ed Marketers
Date posted: June 29, 2015
Reading Time: 4 minutes Targeting of mobile device users by higher ed marketer’s continues to increase as the base of smart phones in the...