6 Ways to Get Better Conversion Results from your Higher Ed Website
Date posted: March 24, 2014
Reading Time: 5 minutes Each page on your higher ed website has a job to do. I think we can also all agree that...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
7 Tips to Improve the Effectiveness of Your Lead Generation Forms
Date posted: February 4, 2014
Reading Time: 5 minutes This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutes You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: April 12, 2013
Reading Time: 5 minutes When we begin working with a college or university on their online marketing we usually start our process with a...
How social media can enhance international student recruitment
Date posted: March 6, 2013
Reading Time: 3 minutes Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If...
A recap of the 2013 Horizon Report on Emerging Technologies in Higher Ed with a few personal observations
Date posted: February 25, 2013
Reading Time: 5 minutes The 2013 edition of the Horizon Report has been released and can be downloaded from here. I personally love this...
Student Leads Checklist: 13 Tips for Schools
Date posted: January 26, 2013
Reading Time: 10 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...
13 Tips to Generate More Student Leads
Date posted: January 25, 2013
Reading Time: 7 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Date posted: December 10, 2012
Reading Time: 4 minutes Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...