How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutes Your boss says you need to generate more student leads and it is your job to figure out how to...
Highlights of the “Facebook in Admissions” Report
Date posted: September 24, 2012
Reading Time: 3 minutes Varsity Outreach, a marketing services company, specialized in developing Facebook communities in higher ed, recently released the 3rd edition of their...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutes As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
4 ways to create powerful student testimonials for your school
Date posted: August 15, 2012
Reading Time: 3 minutes Student testimonials should be at the top of your school’s content creation list. Information about the kind of students enrolled...
Recruitment Marketing Ideas to Stir up your Creativity or a Change is as Good as a Rest
Date posted: July 16, 2012
Reading Time: 3 minutes It’s mid-July, your recruitment marketing plans are set for the fall and now you really need a break. But the...
4 Ways to Define Lead “Quality” in Student Recruitment
Date posted: July 9, 2012
Reading Time: 3 minutes We hear, “I need more high quality leads”, from college and university marketers a lot. From Ivy League MBA schools...
Why LinkedIn for University Recruitment Methods is Important
Date posted: June 18, 2012
Reading Time: 3 minutes LinkedIn has proven over the past several years that it is an essential component of social media marketing for educational...
Reading Time: 3 minutes Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutes Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Reading Time: 3 minutes If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...