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eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutes Digital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutes As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...