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First Click or Last Click? Selecting the Right Google Analytics Attribution Model for Your Marketing Strategy
Date posted: February 9, 2022
Reading Time: 10 minutes Multi-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...
eCommerce Tracking in Google Analytics for Schools: How HEM Helped McGill SCS Measure its ROI
Date posted: September 22, 2021
Reading Time: 5 minutes Digital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...