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Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutes With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutes The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
Using Snapchat University Marketing to Recruit Students with New Self-Serve Social Ads
Date posted: July 12, 2017
Reading Time: 10 minutes While many schools use Snapchat university marketing as part of their organic social media strategy, few run paid ads on...
The Best Social Media Ad Platforms for Recruiting Students
Date posted: May 17, 2017
Reading Time: 12 minutes Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and...