Could Google Hangouts on Air be the solution to your college’s video headaches?
Date posted: April 4, 2013
Reading Time: 3 minutes Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...
5 steps to create an efficient editorial calendar for your college’s blog and social media presence
Date posted: February 27, 2013
Reading Time: 5 minutes Many colleges have adopted a good content creation schedule for their blog and social media by posting at least once...
Instagram or Pinterest: Where Should your College Start Sharing Visual Content?
Date posted: February 21, 2013
Reading Time: 4 minutes There is a definite rise in creating and sharing more visual content online. According to the Pew’s Internet and American...
5 Time-Saving Tips to Streamline Your College’s Social Media Activities
Date posted: January 18, 2013
Reading Time: 3 minutes If not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number...
5 Time-Saving Social Media Tips to Streamline Your College’s Activities
Date posted: January 18, 2013
Reading Time: 4 minutes If not well managed, social media can be very time-consuming. Even if your college or university is active on a limited number...
Should your college be on Tumblr?
Date posted: January 8, 2013
Reading Time: 3 minutes According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the...
5 daily habits to increase your students’ engagement on Facebook
Date posted: November 7, 2012
Reading Time: 4 minutes Facebook has been making changes to what your fans can see of your updates and you wish there were a...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutes At HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...
How To Get Your School Started on LinkedIn
Date posted: October 12, 2012
Reading Time: 3 minutes If your school is committed to helping its students find work upon graduation (which is the case of most schools)...
The 5 deadly sins schools commit on Twitter and how to avoid them
Date posted: October 5, 2012
Reading Time: 3 minutes Twitter is an efficient platform to share information, reach out to students and prospects, and position your school in its...