Reading Time: 6 minutes Facebook is not one to rest on its laurels, which means colleges and universities have to continually be on the...

Distance Education in the Age of MOOCs

Date posted: November 27, 2013

Reading Time: 6 minutes While distance education has existed for centuries, previously via mail order lessons and correspondence courses, rapid advances in digital interaction...

Recruiting Students for Continuing Education

Date posted: October 25, 2013

Reading Time: 5 minutes Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...

Mobile Apps in Higher Education Marketing

Date posted: October 16, 2013

Reading Time: 4 minutes For those colleges and universities still watching and waiting for the mobile market to develop, now would be a good...

Money Matters for Financial Aid Pages

Date posted: September 20, 2013

Reading Time: 3 minutes Once upon a time, colleges were reserved for the privileged few who could afford them. As the cost of higher...

3 Tips for Recruiting Transfer Students

Date posted: August 16, 2013

Reading Time: 5 minutes Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or...

Reading Time: 4 minutes What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...

Reading Time: 5 minutes International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...

Reading Time: 5 minutes No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...