How to Create a Student Persona that Boosts Your School’s Enrollment Numbers
Date posted: June 1, 2022
Reading Time: 10 minutes Student personas are at the core of nearly every effective marketing strategy. With a student persona, your messages are more...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
Influencer Marketing for Higher Ed: Current Students and Alumni as Key Recruiters
Date posted: October 27, 2021
Reading Time: 14 minutes What is Influencer Marketing? Not long ago, influencers were limited to celebrities and a few enthusiastic bloggers. Today, they seem...
What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
Reading Time: 11 minutes A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...