Reading Time: 3 minutes The typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...

Reading Time: 5 minutes For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process,...

Reading Time: 2 minutes Wednesday, December the 10th, 2014 at 1:30 pm Eastern (EST) On Wednesday December 10th, HEM will present a FREE, 30...

Reading Time: 7 minutes It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...

Reading Time: 3 minutes About a year ago, we published a post introducing Universal Analytics, (UA)  describing what it is and some of the implications...

Reading Time: 2 minutes On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...

Reading Time: 4 minutes Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...

Reading Time: 4 minutes If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...

Reading Time: 4 minutes If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...

Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...